Don’t Forget the Family When Recruiting

By Cari Wade Gervin
Thursday, May 14, 2020

If you want top talent, you need to woo the family too.

Physicians reject attractive job offers for all sorts of personal reasons, but one of the most common is because their spouse wasn’t sold on the move.

But there’s a way you can help prevent this from happening — recruit the family along with the physician. Here are things you should try.

  • Invite the partner to visit with the physician early on. Many candidates don’t seriously discuss the move with their spouse until after the third interview, and that could be too late for you to win them over.
  • Cater the visit to both parties. These days, most marriages are dual-income, and a spouse might nix a move if they feel like their career options are limited in your city. Suggest local professional resources that might help with networking or offer to connect them with nearby employment recruiters.
  • Play up all the family’s interests. Arranging a Realtor-guided tour of desirable neighborhoods in the community is great, but if a child is a star soccer player, meeting with the local school’s soccer coach might provide a better selling point.

In short, you need to sell the entire family on the entire community, not just the hospital or practice. A dream job can turn into a nightmare if family members are miserable, but communicating the assets of your town beforehand can result in an enthusiastic “Yes!” when a decision is being made.