Texting: A Preferred Communication Method

By Hillary Eames
Thursday, May 14, 2020

A recent survey revealed 70% of people prefer to schedule appointments via text.

Phone or email scheduling is decreasing in popularity among consumers, according to Zipwhip’s “2020 State of Texting” report. Surveying more than 1,000 consumers and 1,600 businesses, the report found that while over two-thirds of those surveyed prefer texting as a method to schedule appointments, only one-fourth prefer scheduling via email, and 5% preferred to dial a phone number. The report also found that businesses are meeting the demands of their consumers, with 68% of businesses reaching out to customers via text message.

Direct Patient-Provider Communication

During the COVID-19 pandemic, OhMD began offering a free patient texting platform to health systems and hospitals to help prevent the spread of the disease. Providers are able to text patients directly, offering quick and effective communication while also allowing patients to practice social distancing. Additionally, patients were more responsive and willing to receive text messages from healthcare providers than other forms of communication. As isolation is critical in limiting the spread of COVID-19, offering a direct line of communication allowed for patients to receive the health care they need without risking contamination from social contact. Even as the risk of COVID-19 subsides, healthcare systems may continue to see a rise in texting as an efficient way to communicate with patients.